Processing of personal data


Our goal is for you to feel safe when you provide personal information to us. We comply with current data protection legislation in all processing of personal data. Personal information is information that can be used to identify an individual. We take ongoing measures to ensure that your personal data is processed in a secure manner and in accordance with our security rules and routines.
The person responsible for the processing of your personal data is the business association Knallelandsgruppen, 864501-9640.


We only collect the personal information that you provide when you participate in any competition with us. You must provide the information we request when you compete and must win, for example, a gift card. We do this so that the winner can be contacted and also so that you can get your winnings.


Knalleland performs measurements of visitor statistics in the trade area. The purpose is to gain better knowledge about walking, cycling and traffic flows and thereby be able to take the right measures for the development of our trading destination. The measurement takes place through anonymous registration of wifi signals from mobile phones and computers.

Knalleland and Bumbee Labs follow the Data Inspectorate’s decision regarding how the system for visitor bills should be adapted to be permitted with regard to the Personal Data Act. The system is now designed so that individuals’ movements in Knalleland cannot be mapped. Data that can be attributed to individuals’ mobile phones or similar equipment are deleted immediately after the registration needed to produce statistics on how many people pass at a certain position. Only deidentified statistical information remains, such as the number of passages past a certain geographical position and so-called heat maps. Knalleland has also installed signs that will inform visitors in the area about the visitor survey.

FF Knallelandsgruppen. Orgnr: 864501-9640 är personal data controller (PUA)
Bergslenagatan 45, 506 30 Borås. Contact person: Kristofer Granefelt, Center leader
0702-28 29 21. Mail:

Bumbee Labs AB. Orgnr 556845-1198 är personal data assistant (PUA)
Box 7748, 103 95 Stockholm. Contact person: Staffan Liljestrand grundare/styrelseordf. 070-542 01 90. Mail:

Only Bumbee Labs will have access to the information that is only temporarily saved for a few seconds just to determine position.


Your personal information is saved one month after the competition is over and the winner is announced. If you have won a gift card, your personal information will be saved for two years, due to accounting obligations for our finance department. We report the name of the winner publicly but do not disseminate personal information to other parties.


You have the right to:

  • Request access (so-called register extract). You have the right to request confirmation from us if we process personal data concerning you, and in such a case request access to the personal data we process about you, a so-called register extract. In the case of individual stores in Knalleland, each unit is independent and you contact the respective store to request access to a register extract.
  • Request correction. If you believe that information about you is incorrect or incomplete, the right to request that the information be corrected.


You exercise your rights by contacting us at and you also have the right to submit a complaint to the supervisory authority (Datainspektionen).